Women's empowerment meets sexy brand experience.
Pineapple Swim Co. is a brand concept that I created & own. As a body positive swimwear brand, Pineapple would feature diverse models with zero retouching. The brand's aim would be to combine the sexy brand experience of companies like Victoria's Secret with the positive messages of brands like Aerie and Swimsuits for All. Pineapple would harness the power of Instagram and its huge body positive community to build a following.
Pineapple Swim Co.'s attractive visuals and strong branding created a personal connection to our target markets on Instagram. We were in talks with big accounts (a combined following in the hundreds of thousands) on the platform to market for us.
Each shipment would include a postcard that would undoubtedly end up on shelves, walls, and bulletin boards--making the brand a conversation piece and enduring presence.